ING asked Storm for making a new strategy for digital saving, designing several (interactive) concepts with an excellent customer experience. We introduced Design Sprints within the front-end teams and organized them, taking on the role of “facilitator”. We also prepared wireframes for customer routes and coordinated these with Customer Journey Experts and Product Owners.
We designed a new My-ING savings environment with a focus on cross-platform compliance and Omni-channel. Another important point is that all concepts are substantiated data-driven designed. We made persona’s and customer journey’s from end-users and combined it with “big data”, served as a guide for the new designs.”